Net Solutions’ Holiday eCommerce Guide For Retailers to 4X Sales in 2020
If you are in the eCommerce industry, this is probably the most-awaited time of the year for you.
The holiday season is around the corner, and while we may still be amid the pandemic, retailers around the world are all set to satisfy their consumer’s demands with a delightful shopping experience and alluring marketing strategies.
Retailers plan almost everything from trend forecasting to optimizing their online storefront experience for increasing conversion rates and, ultimately, sales. For many businesses, the process of doing so can be overwhelming, but it is worth it.
As per CNBC, the period from November 1 to December 24 can account for 40% of a retailer’s sales. So, the more you prepare, the better you will make out of this holiday season.
But, before we reveal what tools and techniques we have to help you do the same, let’s have a look at why this holiday season is one of a kind for eCommerce retailers:
Why Holiday Season 2020 is Special for eCommerce Businesses?
- Opportunity is Knocking the Door of Retailers
The eCommerce sector experienced five years of digital transformation in just two months because of the COVID-19 pandemic. This implies that cutting-edge technologies like AI-influenced searching and voice shopping are now no longer seen as nice-to-have features. Instead, they are now must-haves.
People confined within their homes due to the pandemic have now developed a habit of online shopping. So increased traffic on eCommerce websites will not be surprising this holiday season, which, in turn, calls for a massive opportunity to boost conversion rates.
2. People Have a Reason to do Holiday Shopping Online
The Coronavirus outbreak started in China’s winters last year, and then it spread to the rest of the world like fire. A year has passed, but we still don’t have any cure for this fast-spreading disease. Also, the extended stay at home life has become a reason for increased online shopping — especially this holiday season.
In fact, several eCommerce businesses have already started planning how they will spend their budget in the holiday season to increase traffic and sales. While most retailers are thinking of spending around 65% of their budget on offering personalization, they intend to use the rest of it to enhance the user experience through customer support and customer loyalty programs, as per Net Solutions’ State of Digital Commerce Report.
3. Forced Savings in 2020 will Accelerate Shift to eCommerce
As per CNBC, the U.S. savings rate has hit a record 33% in 2020 as pandemic causes Americans to avoid spending on vacations or outdoor dining and stockpile money. Now, as the holidays are approaching, people are likely to spend this money online on eCommerce websites.
According to a survey, nearly 68.9% of Americans said they plan to shift some of their spending habits from service to retail products as the COVID-19 fear increases.
All these previously mentioned reasons will undoubtedly create a brilliant opportunity for retailers to bring in cash during this year’s holiday season. Nonetheless, this opportunity will likewise put pressure on retailers if they want to make its use in the best possible way.
Retailers will have to find ways of providing consumers a fantastic experience online, using exclusive and easy-to-use features built-in.
However, how can a retailer do that? How can they plan a fruitful holiday season during a pandemic? Is it possible to 4X your sales in this otherwise despondent year? The answer is a simple YES. Let’s see how:
Net Solutions’ Holiday eCommerce Success Guide for 2020
The Summer Shopping Trends this year indicate that despite the current state of the economy, people are continuing to indulge in buying.
In fact, Q2 of 2020 saw a major uptick in consumer spending, and the holiday season is now going to be even bigger. To help eCommerce retailers get ready for the same, we have curated a holiday readiness guide that will prepare them for all that this unique holiday season will bring.
A 5-Step Framework for Increasing eCommerce Sales in 2020
The disruption caused by COVID-19 forced many eCommerce businesses to adjust their strategies and act quickly to adapt to the situation. However, some businesses are still left to do the heavy-lifting to make the best out of this holiday season.
Net Solutions’ guide to Holiday eCommerce Sales will put the spotlight on a five-step framework using which retailers can:
- Prioritize the importance of website health
- Leverage data for planning and personalization
- Boost customer experience with better services
- Make the shopping experience convenient for customers
- Create a multi-channel marketing plan
Tips & Tricks to Set Better UX for Holiday Shoppers
In the modern digital era, businesses revolve around providing consumers better and a consistent user experience online. As per experts, around 30% of worldwide retail sales will be made through online channels this holiday season. So, to help out retailers set an unbeatable user experience, Net Solutions’ Holiday eCommerce report lists some useful and practically feasible tips.
Case-Studies of Brands that 10X Their Sales Every Festive Season
What’s better than understanding something with a live example? Our guide lists 5+ brands that increase their sales up to 10X every holiday season, along with their outstanding eCommerce strategies.
Get to know the power of Data Analysis and technologies like AI and ML to better understand your consumers and personalize their experience to hook them to your brand forever.
Wrapping Up
Due to the pandemic, this holiday season won’t be like how it was a year ago. But, for eCommerce retailers, it won’t bring sorrow for sure. If people can not go out shopping, they will shop online this year. Therefore, footfall to stores might dwindle in the holiday season 2020; online traffic will increase without a doubt.
Net Solutions’ Holiday eCommerce Success Guide revolves around all the technological advancements in the retail sector whose benefits retailers can use to multiply their sales several times, keeping their user behavior and preferences in mind.
The report includes all the useful insights that will help you make the best out of this otherwise less pleasant and hard year. So, download now and Have a happy holiday season.
