Web Development Tips and Tricks for Improved User Experience

Around 88% of online shoppers claim they won’t revisit a website after a bad user experience. Hence, a good user experience is necessary to attract and retain users on your website.

What does a good user experience on a website mean? Is it only appealing visuals and pleasing aesthetics? If that were the case, many websites wouldn’t get high bounce rates despite being visually appealing. The user experience goes way beyond these things. Several simple critical aspects make it or break it.

So, how to get your website’s user experience right? As a member of a reputed web development company, I have listed some tried and tested tips to improve your website’s conversions and earn more revenue in this blog. Let’s explore!

5 Tips to Enhance the User Experience of Your Website & Attract More Visitors

1. Embrace White Space on Your Website

White or negative space is an essential design element affecting a website’s overall look and feel.

Here are the essential purposes the white space solves:

• Improved readability: White space helps break up text and make it easier to read, enhancing the overall user experience on a website.
• A clear visual hierarchy: You can draw customers’ attention to the most critical information and create a clear visual order using white space.
• Enhanced aesthetics: White space can create a clean, uncluttered look that makes a website look modern and professional.
• Increased user engagement: White space can increase user engagement and reduce bounce rates by making the content on a website easier to understand.
• Increased effectiveness of CTAs: By giving calls to action plenty of white space, designers can make them stand out and increase their chances of being clicked.

Overall, white space is a crucial element of website design that you should not overlook. It helps create a balanced, well-organized design that is easy for the eyes and navigate.

Here are some tips for effectively utilizing white space in website design:

• Start with a grid: Using a grid system can help to ensure that your website has a balanced and consistent use of white space.
• Use consistent margins and padding: Consistent margins and padding can help to create a cohesive look and feel for your website.
• Vary the amount of white space: Don’t be afraid to use different amounts of white space in other parts of your website. You can use white space to draw attention to essential elements or less white space to create a more cluttered, busy look.
• Don’t be afraid of leaving the white space empty: Sometimes, the best way to use white space is to leave it blank. It can help to create a clean and modern look for your website.
• Pay attention to the balance between text and white space: Ensure that the text on your website is easy to read by ensuring enough white space around it.
• Consider the overall color scheme: The color of the background and other elements on your website can affect the impact of the white space. Make sure that your color scheme complements the use of white space.
• Use whitespace to create visual interest: You can use white space to create visual appeal by using different shapes and sizes of negative space to create visual interest and lead the eye to other parts of the page.

By following these tips, you can effectively use white space to enhance the look and feel of your website and improve the user experience for your visitors.

2. Use appealing calls to action

Calls to action are visual cues through which customers navigate your website. These calls to action encourage them to take the next step. Without them, a website will only be a mess of information, leaving users confused and frustrated. Hence, you must use an appealing call to action on your website to make users’ journeys seamless.

Here’s how you can make your call to action appealing:

• Use color psychology to evoke different feelings and results from your site visitors.
• Use active verbs that illustrate the benefits after conversion and inspire visitors to take action.
• Your CTA also must be time-sensitive, passionate, and actionable. Such CTAs have greater chances of conversion.

3. Improve your website’s loading speed

To offer a pleasant and seamless user experience to your customers, you must ensure your website loads in 1 to 2 seconds. A delay of one more second and 40% of visitors will leave your website. That’s a considerable number, as every website visitor matters, and them skipping the website would mean losing the opportunity to sell your products.

If you don’t want to lose visitors because of a slow website loading speed, ensure it loads faster. Here’s what you can do:

• Use Google’s free services to assess your mobile and website speed.
• Optimize heavy graphics and effects that take forever to load. You can compress images to reduce their size.
• Minimize the number of requests made by your website to the server. You can do this by combining multiple files into a single file.
• Use a content delivery network (CDN) to replicate your website on multiple servers worldwide. A website will load faster when you serve it to visitors from a server closest to their location.
• Allow browser caching to cache certain parts of your website so that users don’t have to reload them every time they visit.
• Minify CSS, JavaScript, and HTML files to speed up your website’s loading time.
• Choose a fast, reliable web hosting provider.
• Use lazy loading as it would save time by loading images and media only as they become visible on the screen.

4. Use searchable headlines

To attract the maximum audience on your website and encourage them to consume content, you must use the keywords they search for in your headlines. This way, you can show them that the content is relevant to their requirements, and they would want to spend time on it.

Using searchable headlines also amps up your search engine optimization (SEO) efforts, as Google gives more weightage as compared to regular content. When it discovers searchable keywords in the headings, it will rank your page higher than others who didn’t do the same. As a result, your website’s readability, user experience, and searchability will improve.

5. Use original images

Visual content plays a critical role in a website’s user experience. 67% of consumers will not purchase anything from a website that doesn’t have high-quality images describing their products. Hence, make sure you avoid generic or stock images.

Instead, use high-quality graphics that showcase your products and what users can do with them. According to a study, businesses replacing stock images with high-quality product photos have witnessed 45% more conversions. So, I don’t see why you should trade the unique and satisfying web experience of high-quality product photos with sub-par stock images.

Bonus: A few more tips to improve a website’s user experience

• Use bullet points to emphasize essential information. This way, visitors can easily understand and remember the information.
• Make hyperlinks identifiable through visual icons. You can either underline such texts or highlight them in different colors to draw the attention of your visitors.
• Keep your website’s fonts, icons, and content structure consistent. It offers a uniform visual appeal across the entire website.
• Avoid 4O4 errors. They ruin the website user experience. Search engines may also penalize you for them.
• Ensure your website is easy to navigate. You can do it through breadcrumbs, navigation bars, or sitemaps. Also, offer a search feature to ensure users quickly find what they’re looking for.
• Ask visitors for little information to encourage them to fill in their details. Your chances of them filling out forms go down as you ask for more information.

Finally, look at your website from your visitors’ perception. Ask yourself what you would admire on your website if you were in their place. What would give you the ultimate satisfaction and the best user experience? Once you have a concrete answer, use the findings to optimize your website for a satisfactory user experience.

If you’re still confused, you should consult a website development company. They have enough experience with web development services and know what works for a specific industry and what doesn’t. This way, they can offer you the proper guidance.

If you don’t know where to find the web development agency that does justice to your vision and budget, we can help. Let’s talk!